Launched in 1996, Tobin Communications, Inc. (TCI) offers a variety of PR and marketing services to satisfy the growing demand for powerful content and well-orchestrated campaigns.
TCI — Stay relevant.
8 THINGS TO KNOW ABOUT THE ROLE OF RADIO
& MULTIMEDIA TODAY
By Maury Tobin, President of TCI
Many of you may not know that I started my career in politics. My first gigs included organizing student events for the nonprofit, The Washington Center, at the 1992 Democratic and Republican national conventions, and at the 1993 inauguration. I remember massive media rooms, bulky computers, and outreach that consisted of phone calls, faxes, press releases and simple emails. There was a lot of adrenaline.
It was clear then that broadcast and print ruled. But I couldn’t prophesize how many powerful princes would follow, forcing these monarchs to rethink their business models, which, in turn, would also influence PR and marketing.
Indeed, real-time technologies and PR had yet to intersect in the way they do today. The information world had yet to really open up to this ever-increasing kaleidoscope of how to make an impression.
In 1996, I started TCI by concentrating on Radio Media Tours (RMTs). Now, my work also includes email marketing and writing, managing integrated campaigns, public affairs and grassroots education, and producing and distributing audio and video podcasts. This week, I traveled to St. Louis to help conduct interviews and shoot footage for a video campaign for a national trade group promoting its accomplishments in 2012.