Client Projects : Tobin Communications, Inc.



	TCI Hits a PR High for Client

	Women May Be Major Healthcare Consumers

	Nighttime Heartburn A Drag On America's Economy?

	Support On The Way For Caregivers Of Alzheimer's Patients?

	21 Turns 21

	Freddie Mac Turns To TCI For Hispanic and Minority Outreach

	Do You Know If It's Really Yogurt?

	National Summit Tackles Violence In Public Schools

	4-H For Youth Development

	Providing Information - Not Hype - About HIV

	Reporters Bone Up on Osteoporosis Information

	Are States Investing in a Tobacco-Free Future?

	TCI Client Dares to Tell the Truth

	Is a Pretty Smile More than Skin Deep?

Providing Information - Not Hype - About HIV

More than two decades have passed since the initial mainstream news about HIV and AIDS hit headlines in America, but much has changed on the news and information front during that time - and hysteria has been replaced by action and education.

Tobin Communications, Inc., along with Fleishman-Hillard client Abbott Labs, the AIDS Network of New York and AIDS activist Andy Kiener, has been part of that positive shift.

While the Centers for Disease Control (CDC) has been relentless in releasing statistics about AIDS and HIV infection, health organizations also want people to know that there is hope for a healthier tomorrow because of early diagnosis and the promise of new antiretroviral drug regimens.

During several public-information radio campaigns headed by TCI, Kiener (accidentally infected by a needle stick while caring for an AIDS patient in the early '90s) shared his experiences and spoke about how safer, more tolerable drugs are letting him control the virus, versus the virus controlling him. TCI helped Kiener relay a message of survival that also provided the very latest information on HIV care.