Client Projects : Tobin Communications, Inc.



	TCI Hits a PR High for Client

	Women May Be Major Healthcare Consumers

	Nighttime Heartburn A Drag On America's Economy?

	Support On The Way For Caregivers Of Alzheimer's Patients?

	21 Turns 21

	Freddie Mac Turns To TCI For Hispanic and Minority Outreach

	Do You Know If It's Really Yogurt?

	National Summit Tackles Violence In Public Schools

	4-H For Youth Development

	Providing Information - Not Hype - About HIV

	Reporters Bone Up on Osteoporosis Information

	Are States Investing in a Tobacco-Free Future?

	TCI Client Dares to Tell the Truth

	Is a Pretty Smile More than Skin Deep?

Is Support On The Way For The Caregivers Of Alzheimer's Patients?

Alzheimer's disease strikes an estimated one in 10 Americans who are 65 and older and nearly one in two 85 and older. These numbers are not only startling - they also present a major challenge for the caregivers and families of those dealing with Alzheimer's.

With the goal of exposing these key facts and building grassroots awareness about available help for caregivers, Tobin Communications produced in 2005 a breakthrough Radio Media Tour on behalf of Fleishman-Hillard's client, the Alzheimer's Foundation of America. Among the foundation's goals was getting the word out about its annual caregivers' conference and available resources and help from government agencies and non-profits.

In decades past, the national trend has often been to solely focus on those who suffer from diseases. But healthcare experts are reversing that tendency and are reaching out to patients' family members and friends to make them aware of crucial information and outside support.

"Nothing in life prepares families for caring for loved ones with dementia. The role is overwhelming, but knowledge and resources can make an enormous difference," explains Eric J. Hall, AFA's chief executive officer.

"As we encourage caregivers to reach out for care, we also have to ensure that [local and state] agencies are equipped to handle this increasing demand. These grassroots organizations are playing more and more of a vital link to care each day," he added.