Client Projects : Tobin Communications, Inc.



	TCI Hits a PR High for Client

	Women May Be Major Healthcare Consumers

	Nighttime Heartburn A Drag On America's Economy?

	Support On The Way For Caregivers Of Alzheimer's Patients?

	21 Turns 21

	Freddie Mac Turns To TCI For Hispanic and Minority Outreach

	Do You Know If It's Really Yogurt?

	National Summit Tackles Violence In Public Schools

	4-H For Youth Development

	Providing Information - Not Hype - About HIV

	Reporters Bone Up on Osteoporosis Information

	Are States Investing in a Tobacco-Free Future?

	TCI Client Dares to Tell the Truth

	Is a Pretty Smile More than Skin Deep?

Freddie Mac Turns To Tobin Communications For Hispanic and Minority Outreach

In an effort to enable more African-Americans and Latinos to take the important steps toward homeownership, Freddie Mac and Chase Home Finance turned to Tobin Communications, Inc. when it launched in 2005 the awareness and outreach campaign, "Homeownership: Let the TRUTH Move You" or "¿Tu propia casa? ¡Atrévete!"

Radio interviews with Spanish and non-Spanish stations were scheduled in effort to tackle the following misconceptions:

A potential homebuyer needs an almost perfect credit rating to qualify for a mortgage;
A down payment of as much as 20 percent is required to buy a home;
Lenders share personal financial information with each other and the government;
People who do not have a checking or savings account cannot buy a home; and
You must have had the same job for at least three years to qualify for a mortgage.