

	Radio Media Tour

	RMT-Online

	Sponsored Radio Feature

		National Wildlife Federation

		The Wellness Community

		American College of Gastroenterology

	On-The-Spot Media Training

	Podcast

SPONSORED RADIO FEATURE

In today's competitive and fast-paced media environment, a 60-second Sponsored Radio Feature (SRF) produced by Tobin Communications is a must-have tool in every integrated communications campaign.

Your Sponsored Radio Feature is guaranteed to air in its entirety on a network of approximately 800 radio stations through a special advertising agreement that Tobin Communications has secured. As part of that package, your SRF will also be aired on the XM and Sirius satellite radio networks.

An SRF is similar to what many in the PR industry refer to as an Audio News Release, but because most radio stations won't air an ANR unless it falls into the rare category of hard news, a Tobin-produced SRF is a much better choice. An SRF is cost-effective, tactical, far-reaching and guaranteed to be heard by radio audiences across the country.

Our Sponsored Radio Feature service includes:

Drafting a 60-second script that incorporates your organization's key messages as well as your spokesperson's insight and sound bite(s);
Producing a Sponsored Radio Feature that includes a professional voice announcer as the narrator as well as your spokesperson's sound bite(s) recorded via telephone;
Securing guaranteed airtime on approximately 800 radio stations nationwide as well as on the XM and Sirius satellite networks;
Producing an Mp3 file of the Sponsored Radio Feature for the client;
Preparing a summary report; and
Optional service #1: Securing additional airtime for your Sponsored Radio Feature to carry your message further.