As the president of Tobin Communications, Maury Tobin has produced hundreds of media campaigns for trade associations, non-profit organizations, corporations and government agencies.
Among his peers in the public relations industry, Tobin is known for having an insider’s knowledge of the news media and a keen sense of what journalists want. Tobin Communications’ suite of services includes Radio Media Tours, audio podcasts, videos, integrated campaigns, e-communication products, writing, and a focus on grassroots education, public affairs and social media.
Through the years, Tobin has worked with a range of high-profile organizations and companies, including AOL, Nissan, pharmaceutical company Novartis, the American College of Gastroenterology, The Humane Society of the United States, the Leukemia & Lymphoma Society, the National Wildlife Federation, the U.S. Chamber of Commerce and PR firms Ketchum, FleishmanHillard and Edelman.
Tobin has also worked with celebrities and other public figures, such as singers Lee Ann Womack and Wynonna Judd, “What Not to Wear” TV fashion guru Stacy London, baseball great Jim Palmer, naturalist David Mizejewski, former NFL players Darrell Green, Spencer Tillman, Tiki Barber and Donovan McNabb, chef Michael Lomonaco, NASCAR driver Jeff Burton, Olympic Gold Medalist and gymnast Shannon Miller, actresses Cheryl Ladd, Debi Mazar and Lynda Carter, “The Galloping Gourmet” Graham Kerr, motivational speaker Tony Robbins, gastroenterologist Dr. Mark Bennett Pochapin (who treated Katie Couric’s husband), AIDS physician Dr. Michael Gottleib (who treated Rock Hudson), astronaut Charles Bolden (now head of NASA), the late political giant Michael Deaver, former U.S. Secretary of Transportation Norman Mineta, former U.S. Secretary of State George Shultz, and former U.S. Congresswoman Susan Molinari.
Tobin earned both a Bachelor of Arts Degree in Interdisciplinary Studies and a Master’s Degree in Public Communication at American University.
DEBRA ZIMMERMAN MURPHEY
Vice President, Content Development
Debra Zimmerman Murphey has been a professional writer and communications professional for 30 years. She has a broad and varied background in the newspaper, magazine and trade newsletter industries. Currently, she provides public relations (PR), content and communications insight and development — including news outreach, social media, promotional pieces and creative podcasting — for clients of Tobin Communications. She also works on a freelance basis, and on independent writing, website, branding and organizational endeavors.
Her personal website contains many examples of her writing.
Murphey is both a former editor and publisher of Publications Management and senior editor of the leading trade publication PR News. She understands that for writing and content to be effective in PR, marketing and multimedia, they must resonate in the way that news stories do and build credibility and transparency. That means offering information that is accurate, compelling, relevant, well-researched and addresses various audiences’ information and lifestyle needs.
An award-winning reporter and editor who began her journalism career in 1985, she has written for a range of publications and organizations, including the U.S. Chamber of Commerce, McMurry Publishing, the Custom Publishing Council, Phillips Publishing, New Media Report, AmericanStyle and Niche magazines, The Washington Post, The Maryland Independent, Southern Maryland This is Living magazine, the Charles County Economic Development Commission and WeMakeItNews.com.
Murphey also has healthcare, nonprofit, political campaign and grassroots education expertise and has provided PR/marketing insight, content-development input and writing for environmental organizations and animal-advocacy initiatives.
She has also spoken at, and moderated, industry conferences, and taken on assignments which garnered regional and national media attention and/or recognition (e.g., the story of a Holocaust survivor who endured life at three concentration camps, the use of apitherapy in the treatment of Multiple Sclerosis, and investigative/in-depth articles on the criminal and juvenile justice systems, and people living without indoor plumbing). She has won numerous professional awards, including a Maryland-Delaware-D.C. Press Association (MDDC) “Best in Show.”
As a child, and the daughter of a career Foreign Service Officer, Murphey was schooled abroad and lived in Lagos, Nigeria; Bangkok, Thailand; Vienna, Austria; Seoul, Korea; and Athens, Greece. She is currently completing her first book, “Liastona and The Talon Kings,” a tale of ospreys and their magical lives and world. She is also a published poet.
Murphey earned a Bachelor of Arts Degree in Speech Communications from George Mason University and a Master’s Degree in Public Affairs and Journalism (with a concentration in new media) from American University.