Nothing is more frustrating than a flat performance by a spokesperson during a Radio Media Tour. Our answer? Prevent it from happening in the first place.
By utilizing Tobin Communications’ Telephone Media Training service, your spokesperson will have a much better opportunity to shine during their Radio Media Tour by relying on the expertise of veteran media guru Maury Tobin, who will help hone your spokesperson’s interview skills.
Maury will coach your spokesperson to better hone his or her message, to be conversational (rather than overly rehearsed), to respond to timely issues or questions, to guide the interviews by being informative/entertaining (rather than too solicitous), to be direct, and to effectively engage the interviewers and audience.
- Sending the client a list of potential questions that may be asked by radio journalists during the Radio Media Tour; and
- Conducting a 30- to 60-minute telephone media training session with your spokesperson at a convenient time prior to the Radio Media Tour.
* Telephone Media Training is a complimentary service for our Radio Media Tour clients.
Contact us to discuss your upcoming campaign.