Portfolio: The ATM Coalition
Business and labor groups don’t often agree on policies affecting the economy or workers. But the need to rebuild America’s crumbling transportation network is a shared interest that brought corporate and labor organizations together when they formed the Americans for Transportation Mobility (ATM) Coalition in 2001.
For nearly seven years, Tobin Communications, Inc. (TCI) managed the public face of the ATM. That effort resulted in a historic win at the end of 2021 when Congress passed, and President Biden signed, the Bipartisan Infrastructure Law (BIL).
During the campaign, TCI directed the rebuild of ATM’s website, launched an e-mail newsletter, circulated a grassroots petition, and reached out to staffers and legislators on Capitol Hill. Our team worked with American communities needing transportation investment and told their stories. We produced over 100 human-interest and news pieces, graphics and imagery, and videos and podcasts that were used on the ATM’s website, in targeted digital advertising, and on social media.
Here are some of the videos that helped put the infrastructure issue squarely at the center of the public dialogue and spurred Senators and Representatives to support the Infrastructure Investment and Jobs Act (IIJA):
We crafted dozens of written stories that were promoted via ATM’s e-mail newsletter and through its social media channels. The stories helped increase online traffic to the Coalition’s branded website, including page views, click-throughs, unique visits and engagements. Some of these stories included:
TCI secured dozens of radio interviews for members of the Coalition to garner support for the legislation. One of the syndicated interviews was picked up by The Howard Stern show.
Here are four of the podcasts we produced for the ATM:
Kentucky’s Brent Spence Bridge Eyed for Replacement; Sign of Opportunities With New Infrastructure Vision – Interview with Kate Shanks of the Kentucky Chamber of Commerce and Chad LaRue of the Kentucky Association of Highway Contractors (KAHC)
Podcast: Gas Tax Holiday Is A Mirage for Consumers & Will Weaken American Infrastructure – Interview with Brian Turmail of the Associated General Contractors of America (AGC)
Less Transportation Revenue Forces Kentucky DOT to Cancel Projects & AASHTO Says U.S. Needs Recovery & Federal Infrastructure Bills – Interview with Jim Tymon of the American Association of State Highway and Transportation Officials (AASHTO)
Coming Soon: Big Boost in Federal Investment for West Virginia Infrastructure, Bridges – Interview with Dave Meadows of the West Virginia Chapter of the American Society of Civil Engineers (ASCE)