News

Radio — A Constant in a Changing World

Unless you’re visiting an ashram, you probably know that the Caps won the Stanley Cup last week after Vegas sports theater was met by a blitzkrieg of fans watching the win on big-screens in D.C. streets.

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Success of a Radio Media Tour Depends on You

During a recent car trip around town, I was channel surfing and happened to hear Frank Sinatra’s classic “My Way.” For most people, hearing the song conjures up feelings of nostalgia. For some reason, it reminded me of the hundreds of spokespeople I’ve worked with over the past 20-plus years.

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Tobin Marks 20 Years

Twenty years ago, I started Tobin Communications with several key goals in mind: to promote public relations (PR) …

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Media Relations — Is it Still Relevant?
Chris Krese, a PR executive with the National Association of Chain Drug Stores, has a simple message for those who say that because of social media, outreach to the news media is no longer necessary for brands and organizations: “I think it’s a real mistake to go straight to social through an unfiltered mechanism because…
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TCI Marks 10-Year Anniversary

In the world of Atkins-crazed consumers, think of Maury Tobin’s approach toward radio news and public relations this way: Tobin has taken the carbs out of the PR meal and left the meat …

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TCI Hits a PR High for Client

Through its Radio Media Tour services, the work Tobin Communications, Inc. does is part of the foundation of some of the most diverse, interesting and effective public relations …

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