By Maury Tobin

If you’re like me, you’ve probably grown tired of much of the content you see on social media. Sure, it’s fun and important to catch up with your friends on Facebook, but there are plenty of distractions on this channel I’m now trying to avoid.

The sweet spot for content on social media is legitimate news. It could be a video or an audio podcast. Maybe it’s listening to a radio interview or watching a news segment on CNN or CNBC. Or maybe it’s reading an article from The Washington Post. That’s what many social media users like me are looking for on a daily basis.

At Tobin Communications, we help clients secure news coverage, produce original content and orchestrate social media campaigns that make an impact. In the process, we help brands and organizations stand out in a busy and fragmented information marketplace.

Check out why Radio Media Tours are a great resource for creating compelling content for social media campaigns.

Learn how a trade coalition we manage landed on The Howard Stern Show.

Maury Tobin is the president of Tobin Communications, Inc., a firm he founded in 1996 that provides integrated campaign and digital services. Tobin earned both a Bachelor of Arts Degree in Interdisciplinary Studies and a Master’s Degree in Public Communication at American University.