Portfolio: Healthcare

Raising awareness about serious medical conditions and providing a platform for nonprofits and companies to lead in the healthcare space have always been a mission for our firm. For more than 25 years, Tobin Communications, Inc. (TCI) has been at the center of transformative public health campaigns that have generated attention and spurred action.

Clients we have worked with include:

The March of Dimes, Leukemia & Lymphoma Society, National Association of Chain Drug Stores, American Society of Health-System Pharmacists, National Institute of Neurological Disorders and Stroke/NIH, Office of the Surgeon General, National Heart Lung and Blood Institute/NIH, American Heart Association, Center to Advance Palliative Care, Mount Sinai School of Medicine, Biotech Innovation Organization, the U.S. Food and Drug Administration, Merck, Takeda Pharmaceuticals, Pfizer, Eli Lilly and Company, AstraZeneca, Novartis, Susan G. Komen, American Academy of Orthopaedic Surgeons, American College of Gastroenterology, Alzheimer’s Association, The Well Project, The Wellness Community, Melanoma Research Foundation, and University of North Carolina at Chapel Hill.

TCI has produced numerous media campaigns featuring high-profile medical experts and other notable spokespeople.

Below is a small sampling of radio interviews that emanated from our clients’ campaigns:

Office of the Surgeon General – Dr. Steven Galson, who was the acting U.S. Surgeon General in 2008, issued a call to action about deep vein thrombosis (DVT) in an American Urban Radio Network interview.

March of Dimes/National Association of Chain Drug Stores (NACDS) – Dispelling myths about COVID-19 and educating the public about prevention were a challenge during the pandemic. Dr. Rahul Gupta of the March of Dimes brought a message grounded in science to a prominent Texas radio station and its listeners.

Look Good, Feel Good – A cancer support campaign featuring seven-time Olympic medalist gymnast Shannon Miller, herself a cancer a survivor, was the focus of this FOX Sports Radio interview.

National Institute of Neurological Disorders & Stroke/NIH – A Texas radio interview provided an opportunity for the Director of the National Institute of Neurological Disorders & Stroke/NIH (Dr. Walter Koroshetz) to discuss a stroke awareness campaign.

National Heart, Lung, and Blood Institute/NIH – Dr. Evelyn Walker, an investigator for the Jackson Heart Study and a spokesperson for the NIH’s Heart Truth Campaign, shined a light on the increased risk that African-American women face with heart disease. The interview was heard on an Atlanta-based radio station.

Pfizer – A 2011 Pennsylvania radio interview provided a platform for Dr. Daniel Rayder of the University of Pennsylvania Health System to discuss crucial medical news that the cholesterol medication Lipitor was going generic.

Cancer Research & Prevention Foundation – Preventing the spread of the sexually transmitted disease HPV – human papillomavirus – was the focus of this national radio network interview featuring celebrity Aisha Tyler and medical expert Dr. Angela Wilson.

March of Dimes/NACDS – A campaign to prevent flu infection and encourage vaccination formed the basis for this Ohio radio network interview featuring Dr. Lisa Waddell of the March of Dimes.

American Heart Association (AHA) – The political turmoil linked to the Affordable Care Act (ACA) in 2017 spurred action by the AHA’s Dr. Steven Houser to speak about what the potential repeal of the ACA would mean for healthcare and patients. The interview happened with a Missouri public radio station.

Johns Hopkins University/NACDS – Dr. Sara Roszak and Dr. Christie Boutte of the NACDS discussed a report by Johns Hopkins University about the changing face of chain drug stores in America. The interview was heard on a radio station in Virginia.

Merck/World AIDS Day – Jack Mackenroth is a former contestant of the TV show Project Runway who is living with HIV. Dr. Michael Gottlieb is a pioneer in AIDS treatment who was the late actor Rock Hudson’s doctor. The unique pairing helped mark World AIDS Day and was featured in this CNN Radio Network interview.

Takeda Pharmaceuticals – Dr. Zorba Paster, himself a noted radio talk show personality, spoke about a prevention campaign for gout in this Wisconsin radio network interview.

American Heart Association (AHA) – An AHA campaign about diabetes was the subject of a Rhode Island radio interview featuring Dr. Daniel Jones of the University of Mississippi Medical Center.

Our videos have helped build a narrative around patients, doctors and the realities of navigating the healthcare system:

Center to Advance Palliative Care (CAPC) – Palliative care is a person-centered approach that takes into account many elements affecting the care of a patient. In this video, we used audio from a radio interview to make a visual presentation about the subject.

CAPC – “What Does Palliative Care Mean To You?” – This video features patients and medical experts sharing what palliative care means to them and the healthcare system.

CAPC – “That’s Why We Are Here” – Dr. Bridget Tracy is a hospice and palliative care provider and provides her perspective on why palliative care is so important in medicine today.

Check out these other Tobin Communications portfolios: